Created in 2025 by French DJ Flave (FR), DONT PRETND is a music platform and collective designed to showcase the most passionate and promising DJ producers in House Music. Through exclusive DJ sets recorded in our fully equipped studios, we aim to highlight their talent by creating unique and high-quality content that reflects their sound, style, and creativity.

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Using a hybrid mixing system combining vinyl and digital turntables, we offer a fresh take on traditional formats: putting authenticity back to the art of mixing, where energy and technique come first over image and appearance.

DONT PRETND is not a label, it's a mindset that celebrates uniqueness, boldness, and transparency in the world of House music. Discover talented artists through their authentic sound, listen to their unique hybride DJ sets, explore our radio playlist, and get in touch to record your own mix sessions.